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The leading Omnichannel Intelligent Marketing Platform

Integrate online and offline multi-channel data to help brands maximize the ROI of advertising

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Omni channel data integration 
Comprehensive tags at individual and household level
Connect household ID to individual ID

A one-stop data management platform that integrates multi-channel and massive data

Real-time tag update and optimizaiton through multiple channels to ensure accuracy of audience targeting

Cross-screen audience targeting to enhance brand impact and engagement

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Integrates premium inventories across the internet 
Rich advertising formats across CTV, mobile and desktop
Comprehensive targeting with AI capabilities

YOYI programmatic platform reaches 80% of China media inventory

Rich advertising formats covering full consumer media touchpoints

Comprehensive targeting and dynamic creatives based on AI capabilities

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Household to Individual

  • CTV Programmatic Buy
  • Cross-screen Campaigns
  • Big Brand Impact

Traffic & Conversion

  • Tmall & JD Data Partnership
  • Products launch 丨Promotion Sales丨Brand Day

Connection & Interaction

  • WeChat, RED (Xiaohongshu), TikTok, etc.
  • Campaign retargeting via conversion

Online to Offline

  • Situational Marketing
  • Online Booking
  • Offiline Visiting
  • Community Penetration & Family Reach

Consumer Operations

  • Digital touchpoints matrix
  • Personalized communication
  • Strategy | Creatives
  • Enterprise WeChat

 

Recruitment & Retention

  • New user registration | Activation
  • Reactivate dormant customers | Win back lapsed customers
  • Initial purchase | Repurchase

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TUTORIEL GATE.IO

With the help of YOYI TECH, Red Star Macalline realized the data-driven collaboration of consumers, products and channels, and realized the transformation from "managing channels" to "managing consumers".

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Through a complete set of public domain + private domain influence closed loop, not only changed the stereotype of consumers on Meike Meijia, but also increased the number of online new users year by year, and obtained a more long-term and sustainable transformation of quality and effect.

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YOYI TECH helped us break through the traditional luxury marketing model, improve brand influence and conversion rate, and ultimately, increase the overall ROI and achieve double returns in branding and performance.

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YOYI and Lenovo jointly build a consumer-centric intelligent marketing platform that allows us to use data more efficiently than ever and exert its potential value more effectively.

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YOYI tied in our strategy to achieve business impacting digital transformation and fundamentally changed the way we communicate with our consumers.

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1000+ brands in FMCG, 3C, automotive, home appliances and etc, have embraced the digital intelligent marketing experience with YOYI TECH

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